This idea venue and information repository is about brands and their names. How they get their names. How effective they are once they are named, or renamed. Also news about naming brands, objects, even people! A lot of subjects can be encompassed in this too often overlooked aspect of commercial culture. So I’m the encompasser.

My name is Craig Swanson. I am a Partner and Creative Director at Toniq, a strategy firm devoted to brand creation, brand renovation, and brand innovation. I’ve contributed to the creation of a lot of brand names. After more than two decades, I have some opinions about it all. As for Toniq’s services, you’ll find more information at our site.


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